The selling of specific places as worthy of imitation has become a movement in the world of innovation. It is also overblown. The DNA of each place combines accident, history and sheer chutzpah Back in the boom days of the 1990’s, Silicon Valley, seat of the greatest explosion of innovation in the world, attracted a host of imitators. Suddenly, there was a plethora of pandering, puerile attempts to use – and abuse – the term “silicon”. First there was Silicon Alley, a play on the geography of New York, a tribute to the edginess of the down market district that was about to become home to a tribe of digerati. Silicon Prairie, Silicon Fen, Silicon Mountain and other such monikers followed. They sought to suggest a “follow the leader” identity, but often became little more than wannabe prescriptions of a “tech cluster” focus that itself became the story.
(Full disclosure: I also got infected by this babble, but realized sufficiently early that the term “silicone” applied to Los Angeles might upend the game somewhat, so I rather boldly suggested “Silicone Beach” to apply to our little corner of paradise. I’m sorry to say the idea didn’t take hold).
One place that has made a virtue of such a stretch is San Diego. At first tentatively, and then relentlessly, “America’s Finest City” has exported a practice built around a “formula” of its success to the world, willing to teach all and sundry how one creates an ecosystem – ordered, well-designed, engineered for certain outcomes - that will assure the congratulation of one’s peers and will surely lead to economic transformation. That formula has now spawned a movement.
Beware of movements, for they too shall pass. This ancient wisdom has many lessons for us all. The first lesson is that by its very nature innovation is a dynamic and sometimes frustratingly unpredictable set of constructs along a long and winding road. Silicon Valley is a phenomenon that was caused by the incidental and accidental rubbing of shoulders of early entrepreneurs, who made fateful decisions to stay in the then-pastoral setting of the Valley instead of moving east. The infrastructure that followed benefited from, and contributed to global trends, and despite meltdowns, the schema of innovation has been furthered through a constant widening of its influence, to China, to India and beyond.
The modern San Diego economy, born from the pangs of defense drawdown, was helped along, similarly, by an accident of place and time. The implosion of a company called Hybritech begat a stream of suddenly well-heeled entrepreneurs, and a biotech identity was born. To be sure, San Diego has exploited well these early developments, and the development of another home-grown company, Qualcomm has cemented its oft-mentioned story of dual magic, around telecom and biotech.
The good news is that San Diego has done well through the hysteria of the ’90s. Its institutions, especially the University of California, San Diego (UCSD) has gained much leverage from the presence of large biotech companies’ research facilities, who have in turn stimulated the development of its faculty, and provides them with alternatives in the form of a vibrant entrepreneurial culture.
The bad news is that all of this is exportable only in spirit. Just as with the misbegotten attempts to adopt the style and tenor of Silicon Valley (imitation is the sincerest form of flattery), such outcomes are impossible to engineer. Most sophisticated planners and regional experts around the world understand that the ingredients – principally, talent and capital – are vital cogs in any development wheel. Many of them also understand the great importance of accident and that native or natural endowment – some piece of local magic, some affinity based on a set of factors that either have gravitated to, or been born in the place – is the single most important piece of attempt to put the pieces together. In seeking to make – and cash in on - a model of its success, San Diego, and similar places that do the same thing, expose their own great weakness as less-than-diversified places that are at the mercy of global trends.
So, the second great lesson is to understand and study the life cycle of your own success. Maturing, or even rapidly evolving tech-centric economies face great pressures as the infrastructure of tech chic favors the well-heeled, yet you need to make provision for, and accommodate, a great diversity of people and prospect in the economy, establish good civic governance, and get out of the way of creativity (which bubbles up almost mysteriously in any diverse community).
It is no accident that San Diego has now turned to cultivating and expanding its own identity southward (the presence of Camp Pendleton and the horror of becoming a southern suburb of Los Angeles are compelling enough to keep it locked in its relatively small footprint). Yet, this effort is a worthy one, because it does suggest that self-consciously local places gain their greatest leverage when they see themselves as tied to a larger geography – and economy. San Diego has obviously learned a thing or two from the experience of Kansas City, once considered a telecom hub. With its prime tenant, Sprint, under considerable pressure of competition (despite the triumphant purchase of Nextel), Kansas City now has little or no sway over a broader region. Flush with cash, brashness and promotional zeal, it created great programs around innovation, but the lack of scale, scope and “native magic” conspired to keep it from its promised greatness.
Consider the experience of Hong Kong. This most global of cities, a financial and services hub focused on global commerce, faced a bleak assessment when China came calling. Many observers thought that it would diminish in importance in the new China, overcome by Guangdong or Shanghai. Yet Hong Kong, long credited for transparency and laissez-faire regulation, is now a dynamic hub connecting the world to the great manufacturing region of the Pearl River Delta. Its strategy was to tie itself to the now open border, and make itself the new entrepot of the region.The lesson here is that in mono-focused regions (or even “twin peak” regions), finding your creative feet is hardly an enterprise that can be forced by the application of formulae; it must arise from what is referred to as the regional “DNA.”
One argument that will be offered to counter such a globe-centric view is that innovation is engendered through the creation of locally-focused efforts, that innovation tends to come from “clusters” that are inherently local, that a unique combination of assets arising mainly from universities in particular locations starts a chain reaction from which develops an innovation system. The counter to this is that innovation springs globally, eternally, and that in this highly-networked world, where the influence of technology – writ large, in every sector - springs from a globally-distributed enterprise, both innovators and their innovations are less tied to place than they are to the determination of value everywhere. Efforts by the U.K. Government, especially in its Global Entrepreneur Program (GEP) are especially noteworthy. GEP has subverted the normal game of inward investment (there is scarcely a place that doesn’t have an Invest In agency, except perhaps Borat’s Kazakhstan, which doesn’t need it), by scouring the world for innovators, and then bringing their talent and opportunism to bear in the U.K.
In this super-networked world, messy places like Los Angeles, restless and chaotic, seemingly disorganized but driven by the constant reinvention of the value chain, will start to define global innovation in a way that is as yet little understood, or appreciated. As my friend Joel Kotkin, author of many great writings on cities and their future, has observed, journalists and promoters are much more comfortable covering small places with orderly systems that are easy to analyze than large urban centers. Yet it is precisely in those large urban centers – London, Shanghai, Hong Kong, Bombay, Seoul, and in center where aggregations of the elements of innovation (Silicon Valley, Bangalore) are evident that the future of innovation – the accident of association and the unpredictable creativity that follows – is being written.
Places that lack proximity to markets face some challenges in becoming centers of innovation and thus important contributors to national or regional wealth, but these are not insurmountable. New Zealand’s fledgling neutraceutical or plant biology sectors, or Israel’s medical device and biotech business are far removed from the markets they serve most or best, but this matters less when a tribe of well-honed innovators can take advantage of the new global mobility that the Web has brought us. Clearly, also, the considerable overhang of global capital will render the operation of local capital less important overall; capital will flow to wherever value is generated. The Chinese model – use capital resources to both buy into and to contribute to sectors where China can employ its own workforce and own production engine, will work its way to these shores as well. The misunderstanding attached to technology development in India (the “back office” characterization) will reveal itself in the global game that Infosys and Tata Consulting Services (TCS) are playing, in our own backyard. If we continue to focus on the previous game of involving ourselves with constructing local innovation systems, or worse, exporting our success in doing so as a story worth imitating, we do so at our peril. A new, more complex, highly dynamic global game is afoot.